Transit marketing is a powerful way to advertise when you want to reach a wide audience. By advertising on buses, trains, or other transportation vehicles, you’re able to reach an audience of all ages. Transit advertising targets people as they commute to work, enjoy a night out, spend the day shopping, or drive around town.
When it comes to transit advertising there are numerous options to choose from. Depending on the city you’re targeting, public transit can range from a network of buses to a full subway system. Placement possibilities include the inside of a bus, the sides of transit vehicles, wrapping an entire vehicle, railway and subway advertising, transit liveboards, platform displays and turnstiles. Transit advertising is effective and is still evolving. To accommodate the concept of mega branding, advertisers can even opt for a Station Domination, an option that allows an advertiser to display their message on every media space to create a full brand experience.
Why is transit advertising an effective way to advertise? Transit advertising is strategically positioned to surround commuters on their travels. There are even new options, such as advertising on rideshare, delivery or high-mileage commuter vehicles. The marketing message goes with them as they travel, going about their daily life. One of the benefits of transit advertising is that the audience is unable to ignore the message in the same way they might ignore an online advertisement. The large colorful design of a transit ad ensures that it attracts attention. Transit advertising also has the added advantage of offering flexibility in ad size and location, providing exclusivity in that advertising space.
One of the key objectives of modern digital marketing is to raise brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand.
Enhancing brand awareness is important in digital marketing, and marketing in general, because of its impact on brand perception and consumer decision-making. According to the 2015 essay, “Impact of Brand on Consumer Behavior”:
“Brand awareness, as one of the fundamental dimensions of brand equity, is often considered to be a prerequisite of consumers’ buying decision, as it represents the main factor for including a brand in the consideration set. Brand awareness can also influence consumers’ perceived risk assessment and their confidence in the purchase decision, due to familiarity with the brand and its characteristics.
Search engine optimization techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.
70% of marketers list increasing brand awareness as their number one goal for marketing on social media platforms. Facebook, Instagram, Twitter, and YouTube are listed as the top platforms currently used by social media marketing teams.
SEM, also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites. Search ads have been shown to have a positive impact on brand recognition, awareness and conversions.
56% of marketers believe personalized content – brand-centered blogs, articles, social updates, videos, landing pages – improves brand recall and engagement.
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